A little bit about the ladies running Fair-Ways

 Two ladies, two extensive backgrounds in golf, the organisation of 100's of weddings, conferences, special events and corporate days. We have project managed the building of pods from the initial idea, through planning applications, created financial support and brought these to market.


Kelly Lowe grew up in a golfing family. Kelly's grandad designed & built Hill Valley Golf Club in Whitchurch. Kelly’s Father, a PGA Professional Golfer and former European tour player also ran Hill Valley with his dad. Kelly worked at Hill Valley throughout her teenage years before leaving to become a travel agent at the age of 18. During this time family sold the business to 

Macdonald Hotels & Golf Resorts.


Following an approach by Macdonald Hotels, Kelly took up a sales executive role in 2006. Kelly rose through the ranks quickly becoming Assistant Revenue Manager and then Sales Office Manager. Her remit was to oversee two resorts which included 72 holes of Golf, 160+ guest bedrooms & luxury spa facilities.


Sandra has a wealth of experience in customer services, sales, Management and training roles. In 2012 Sandra joined Kelly's team at Macdonald Hill Valley as Weddings & Events Coordinator. Kelly & Sandra hit it off immediately and this created a confident, proactive team.


In 2013, Kelly left to have her 2nd baby and took some time away from the industry. Sandra stayed on at Hill Valley continuing their success. In 2014 Kelly was offered a job at her Fathers golf club with the purpose of increasing income. After 6 months and the initial success, Kelly asked Sandra to join the new team taking responsibility to develop all aspects of the business with emphasis on events. Over a 4 year period Kelly, Sandra and their team grew the turnover from £400,000 to over £900,000 and from 1 wedding in year 1 to 36 weddings in year 4. The team grew golf, society's, food, liquor and managed the business. By doing this they have created a passion and want to help develop other businesses like they have in the past. Diversity is key!

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About Us

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Digital Marketing

Events & Facilities Management

Events & Facilities Management

 Have you not got the eye for social media? Keep running out of time daily? Let us manage your social media, websites and newsletters Ensure your customers see continuity. 

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Events & Facilities Management

Events & Facilities Management

Events & Facilities Management

Diversification is key to your business. To ensure golf can be as competitive as possible in today's market, having the option to diversify brings an additional revenue stream.

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Event Planners

Golf Management & Planning

Golf Management & Planning

Is your business looking for dedicated event planners? From Conference to Coporate Golf Days, Weddings to Parties, we have the experience and knowledge to ensure your day is planned to perfection at a venue to suit you.


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Golf Management & Planning

Golf Management & Planning

Golf Management & Planning

With over 30 years experience in the golfing industry, golf experts & keen golfers, we understand the clear definitive line between the needs of the golfers & protection of the business.